Produced by SHISEILABO

We respond to all inquiries.
Please kindly Contact us. All arrangements are supported, so please email us if you have the experience you expect. We will contact you as soon as possible.


We are formed with your consideration. We also accept requests from hotels in Tokyo, overseas agents (DMC, TTA) and domestic agents at any time.

our Operation team

Hideyasu Tase

Project Manager / Yamagata’s Tour Guide

He travels abroad with a variety of hobbies, including heli-skiing in Canada, camping in Alaska, obtaining a plane license in California, golfing in Hawaii and Bali, and cruising on a yacht in Vancouver and more. At the same time, he had an airline connection in his job of an advertising company, gaining the opportunity to travel from Europe to various parts of North America. He still go abroad on skis and yachts. In January 2018, moved from Motoazabu, Minato-ku, Tokyo to Shirataka-cho, Nishi-Okitama-gun, Yamagata Prefecture.

Hiroo Ito

Chief Operating Officer

He is a very nice guy. If you can meet him you are lucky because you are the busiest in the company. He is a great business person and a great human. And as of December 2019 he is the father of two children. We have absolute trust in him. By the way, please kindly forgive him that he cannot speak English. Instead, tours of this brand are created neatly by him. And he is a great bassist. Expertise: youtube, entertainment, Yokohama, subculture, music, Japanese food and chefs, parenting


Chief executive officer

He wants to make this brand big for the world. He founded this company in 2015 as a onsen, hotel consultant. Since 2017, he have been providing people around the world with the opportunity to interact with the secret resources of local cities in Japan. This premium toy box aims to make that happen. He feels Japan is a small island country and closed culture. He would like to make Japan open to the world.

Flexible planning and special response, Japan Tours by Premium Toy Box

Special arrangements are available on demand. Such as hotel pick up, additional or combined custom service, accommodation to family with children, allergies (Celiac, Shellfish, Nuts etc.) and food regulations (Gluten free, Halal, Kosher, Vegetarian, Vegan etc.), super VIP arrangement, accommodation and so on. Please contact us for further details of such services.

Find your activity

What makes trip so alluring? We believes the answer is person in local area. That’s why we have made our entire focus on you – the person = Concierge = Key-person. Your style, your ideas, your creativity. Go on – Try, share and experience now!

The true your Experiences

largely depends on one’s own understanding of own and the customs behind it. We know that, as a traveler to Japan, you have probably looked for good sushi restaurants in the each area or have already made some reservations. We are here to make your experiences in Japan even deeply than it already is. Here’s why you need us: It’s very difficult to get a proper understanding of Japan and the Japan industry from English-speakers in Japan. Our services are all designed to make this a realistic experience for you. You will get know what makes your experience good time through proper knowledge and real-time experience.

Working hours

Monday- Thursday:8:00-18:30 Hrs
(Phone until 17:30 Hrs)
Friday - 8:00-14:00

We are here

5-12-8 Nakazato, Tendo City, Yamagata Prefecture
Phone:+81 50 3136 2008